PURSUE. Win the room.
The full pursuit, drafted from the same evidence: proposal, business case, and the prep to win the room.
PURSUE is the Zylabs module that drafts the proposal and business case, meeting prep, and battle cards, all grounded in the account’s derived reason.
The proposal takes days, and it still opens with your story instead of their business case.
A team rebuilds the deck from the last engagement’s boilerplate, and the ROI model is a guess because no one had the account context.
Pursue drafts the executive summary, narrative, ROI, and RFP responses from the derived reason and the account intelligence, framed to the buyer’s own situation.
Meeting prep is ad hoc, so the team walks in unaligned.
Everyone skims the deck on the way to the room and improvises the objection handling.
Pursue assembles the win themes, objection handling, and battle cards before you ask, so the room is prepared, not winging it.
RFP responses swallow your experts’ time.
Subject-matter experts write from a blank page under deadline, and quality drops as the clock runs.
Pursue drafts client-ready RFP responses your experts refine, so they review and sharpen instead of starting from scratch.
One reason, carried end to end.
Hunt surfaces the account and the reason.
Reach lands the meeting.
Intel builds the account thesis.
Pursue drafts the proposal, the business case, the meeting prep, and the battle card from that thesis, in minutes.
Atlas tracks the pursuit and surfaces the next step.
Common questions
It does more: it drafts the full proposal, business case, and prep from the derived reason and account intelligence. RFP responses are one output, not the whole job.
Yes. PURSUE drafts client-ready materials you refine, so your experts review and sharpen rather than build from scratch.
Name a company. We read it to you.
Tell us the company you want read and what you sell. We run the record before the call and show it on the call.