Partner co-selling

Which partner is already inside this account, and what should we take to them?

Enterprise work arrives through an ecosystem of integrators, outsourcers and specialists already inside the account. The evidence that maps a supplier bench also says which partner holds the relationship you need, and what they are delivering with it.

Who serves itThe mapWhat is in flight

See which integrators, outsourcers and channel partners are placed inside an account, what they deliver there, and where a joint pursuit has a way in.

What you can run

8 jobs this record does, in the words the work is described in.

Each one is a read of the same account record rather than a separate product, and each carries the method that produced every line and the date it was last read.

01Find which integrators and outsourcers are already placed inside a target account.
02See what a partner delivers there, in which unit and on which technology.
03Pick the partner with the strongest current presence rather than the warmest head-office relationship.
04Build a joint pursuit around a program the partner is already staffing.
05Read a partner’s own client book to find the accounts where you could travel together.
06Find the accounts where a partner is placed and you are not.
07Check whether a partner is growing or cooling on an account before committing to it.
08Brief a partner with dated evidence rather than a target list.
What the model returns
01
Who is in the account

Every partner placed on the account, with the business unit, the work area and the presence grade.

02
What they do there

The programs they deliver, the technology they deliver on, and the roles they staff.

03
Their book

The client list of a partner, read from the same evidence in the other direction.

04
The overlap

Accounts where a partner is placed and you are not, and the reverse.

Who asks this
Alliance and partner teams at software vendors
Integrators and outsourcers building joint pursuits
Channel leaders deciding which partner to invest behind
How this is done today

Three ways teams answer this now, and where each one runs out.

The usual approachWhere it breaks
The alliance team asks the partner where to help.The answer reflects one contact’s patch rather than the account.
A partner portal lists registered deals.A registration appears once a deal is already in motion, which is after the moment it would have been useful.
Head office signs a global agreement.The work is delivered by a unit and a team that the agreement never names.
An extract

One US telecom operator, read in September 2026

Suppliers on the record1,906, by business unit and work area.
Largest partnersFour global integrators at 1 to 10 percent of the disclosed work each.
Where the work sitsData and analytics, the enterprise unit, network engineering, billing and IT operations, consumer and digital.
Presence is relative evidence rather than a statement of contract value.
Ask for a demo

Ask it about a company you name.

We run the record before the call and answer this question on it, with the evidence behind every line.

The record is shown on the call, not sent ahead. We run a small number of demos each week.

Common questions

Common questions

Yes, because the evidence that builds an account’s supply base is the same evidence that builds a supplier’s book. A firm that has never published a client list still has one in the record, dated, with the delivery location.

No. Presence measures the weight of dated evidence placing a partner on the account, and every surface that shows it says so rather than implying contract value.