Product intelligence

What are they building, on what, and what are they walking away from?

A technographic feed tells you what a company has installed. The model tells you what is moving: the migration named in a primary document, the component marked sunset, the platform being adopted, and the team funded to do it.

What it runsWhat is in flightWhich teams

See the programs a company is running, the stack it runs them on, the components it is sunsetting, and the teams hiring against them.

What you can run

8 jobs this record does, in the words the work is described in.

Each one is a read of the same account record rather than a separate product, and each carries the method that produced every line and the date it was last read.

01See which components a company is sunsetting, and what is named as the replacement.
02Find the teams funded and hiring against a platform.
03Follow a program from evaluation to build, read from the language of the documents that name it.
04Build a displacement list from the migrations already under way.
05Find the accounts running the component your product replaces.
06Check whether a company’s public commitments match what its hiring does.
07Time an approach to a support or end-of-life window on a component in the estate.
08Watch a competitor’s product spread across a category, account by account.
What the model returns
01
The estate

Every component detected, with a lifecycle state: investing, adopting, established, migrating, sunset.

02
The direction

For a component being replaced, the named target, which states the incumbent, the direction and the budget in one line.

03
The programs

What is in flight, by function, with the phase, who delivers it and the owning team.

04
The teams

Which teams are hiring against which stack, sized and sorted by open roles.

Who asks this
Product and platform teams at software vendors
Solution and pre-sales teams at IT services firms
Analysts covering a category
How this is done today

Three ways teams answer this now, and where each one runs out.

The usual approachWhere it breaks
Buy a technographic feed.It shows what is installed, not what is being replaced, what is funded, or who owns the move.
Read the engineering blog.It covers what a company chose to publish, usually once the decision has already been made.
Ask the field what the account runs.That is accurate for the part of the estate the field touches and silent on the rest.
An extract

One retailer, read in September 2026

SunsetThree BI tools and a data warehouse named as the from-state of a migration in a single primary document.
AdoptingA cloud data warehouse, an AI platform, a second BI tool.
FundedAn information security team with eight open roles in ten weeks, against two named identity programs.
EvaluatingAI governance, with a director seat that had no predecessor. Physical AI, with a senior engineering primary document.
These rows are an extract from the retailer record published on this site.
Ask for a demo

Ask it about a company you name.

We run the record before the call and answer this question on it, with the evidence behind every line.

The record is shown on the call, not sent ahead. We run a small number of demos each week.

Common questions

Common questions

By inference from what the company itself writes: a primary document naming an old stack beside a new one, a seat created to run a platform, a component that stops appearing. Confidence reflects how many sources saw it and how good they were.