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The Catalyst · the moat

We don’t scrape lists. We derive why.

Generic tools see a keyword. The Catalyst sees the reason, scored, sourced, and evidenced, before anyone else looks.

508+
atomic triggers, mapped by hand
21
sourcing channels
100+
distinct sources
6
offerings mapped, and growing

The Catalyst is the Zylabs engine that derives why an account is in market for what you sell. It maps 500+ atomic buying triggers to your specific offering, pulls them across 21 channels and 100+ sources, and combines them into a scored reason, with the evidence attached.

See it run

Offering to reason to action, in one pass.

You sell · IT services
Cloud migration
VMware renewal cost spike
"Landing Zone Architect" hire
Datacenter lease expiry
Win Server 2012 end-of-support

Each offering is mapped, by hand, to the atomic buying triggers that signal it. 100 for IT services.

Step one · atomic triggers

One fact is weak. Together, they are decisive.

If you sell cloud migration, these are four of the triggers mapped to it:

VMware / Broadcom renewal cost spikepractitioner forum
"Landing Zone Architect" hire, no backfilljob board
Datacenter lease expiry disclosed10-K filing
Windows Server 2012 end-of-supportEOL feed

Generic tools see none of these. They see a keyword.

No anchor, no deal.

The Catalyst combines triggers under one rule. A real pain (Anchor). Evidence it is resourced (Corroborator). A hard date forcing action (Timing).

Anchor

A real pain or trigger is present.

Corroborator

Budget, a hire, a committed program.

Timing

A hard date forces action now.

No anchor never scores above WATCH. All three fire scores VERY HIGH. Score = the sum of rarity times recency.

The proof

The same data. Two opposite calls.

Run live on real accounts. This is the “how did it know that?” moment.

Very high · act now
64/100

A global bank

All three fire: a core-banking modernization program, a live regulatory remediation with a hard 2026 clock, and the spend to back it. Proven, funded, deadline-bound.

Watch · nurture
43/100

A regional bank

Corroborator only: a data-platform build is underway, but no legacy-core anchor and no hard deadline. Nurture to get ahead of the anchor. Don’t pitch a live deal yet.

Generic intent cannot tell these two apart.

The library

Mapped by hand. Sourced in real time.

Triggers per offering
IT Services100
Enterprise SaaS92
Cybersecurity80
BPO79
Vertical Software79
Consulting78
Across 21 channels, 100+ sources
Third-party databases
Public APIs
Per-offering review forums
Job boards & ATS
Web crawlers
End-of-life feeds
Earnings commentary
SEC & regulatory filings
Tenders & procurement
Common questions
What is The Catalyst?
The Catalyst is Zylabs’ engine that derives why an account is in market for what you sell. It maps 500+ atomic buying triggers to your specific offering, pulls them across 21 channels and 100+ sources, and combines them into a scored reason with evidence attached.
What is an atomic trigger?
An atomic trigger is one specific, observable fact that maps to something you sell, not a generic intent score. Weak on its own, decisive in combination. Example: a datacenter lease expiry disclosed in a 10-K, for a seller of cloud migration.
How does The Catalyst score an account?
It uses the Anchor / Corroborator / Timing framework. Anchor: a real pain is present. Corroborator: it is resourced. Timing: a hard date forces action. No anchor never scores above WATCH; all three fire scores VERY HIGH. Score = the sum of rarity times recency.
How is this different from intent data?
Generic intent is scraped from syndicated lists and scored on keywords, which produces frequent false positives. The Catalyst derives a specific reason per account and shows the evidence, so it can both qualify and disqualify an account.
Early access

For sellers who refuse to send generic.

We are onboarding sellers now. Tell us what you sell and we will show you who is in pain for it.