We don’t scrape lists. We derive why.
Generic tools see a keyword. The Catalyst sees the reason, scored, sourced, and evidenced, before anyone else looks.
The Catalyst is the Zylabs engine that derives why an account is in market for what you sell. It maps 800+ atomic buying triggers to your specific offering, pulls them across 100+ sources, and combines them into a scored reason, with the evidence attached.
Offering to reason to action, in one pass.
Each offering is mapped, by hand, to the atomic buying triggers that signal it. 100 for IT services.
One fact is weak. Together, they are decisive.
If you sell cloud migration, these are four of the triggers mapped to it:
Generic tools see none of these. They see a keyword.
No anchor, no deal.
The Catalyst combines triggers under one rule. A real pain (Anchor). Evidence it is resourced (Corroborator). A hard date forcing action (Timing).
A real pain or trigger is present.
Budget, a hire, a committed program.
A hard date forces action now.
No anchor never scores above WATCH. All three fire scores VERY HIGH. Score = the sum of rarity times recency.
The same data. Two opposite calls.
Run live on real accounts. This is the “how did it know that?” moment.
A global bank
All three fire: a core-banking modernization program, a live regulatory remediation with a hard 2026 clock, and the spend to back it. Proven, funded, deadline-bound.
A regional bank
Corroborator only: a data-platform build is underway, but no legacy-core anchor and no hard deadline. Nurture to get ahead of the anchor. Don’t pitch a live deal yet.
Generic intent cannot tell these two apart.
Mapped by hand. Sourced in real time.
Common questions
The Catalyst is Zylabs’ engine that derives why an account is in market for what you sell. It maps 500+ atomic buying triggers to your specific offering, pulls them across 21 channels and 100+ sources, and combines them into a scored reason with evidence attached.
An atomic trigger is one specific, observable fact that maps to something you sell, not a generic intent score. Weak on its own, decisive in combination. Example: a datacenter lease expiry disclosed in a 10-K, for a seller of cloud migration.
It uses the Anchor / Corroborator / Timing framework. Anchor: a real pain is present. Corroborator: it is resourced. Timing: a hard date forces action. No anchor never scores above WATCH; all three fire scores VERY HIGH. Score = the sum of rarity times recency.
Generic intent is scraped from syndicated lists and scored on keywords, which produces frequent false positives. The Catalyst derives a specific reason per account and shows the evidence, so it can both qualify and disqualify an account.
Name a company. We read it to you.
Tell us the company you want read and what you sell. We run the record before the call and show it on the call.