The vocabulary of modern selling.
Short, citable definitions of the terms behind deal engineering.
Deal engineering is the practice of running the full B2B sales motion, from which accounts to chase through to winning the room, as a codified, repeatable system driven by data and intelligence rather than individual instinct.
Pursuit intelligence is account-specific intelligence assembled to drive a single complex pursuit: why the account is in market, who owns the decision, what to lead with, and how to position against the field.
A buying trigger is a specific, observable fact that signals an account may be in market for a particular offering. One trigger is weak; combined with others under a scoring framework, they become a reliable reason to act.
Account intelligence is the assembled understanding of an account that lets a seller engage like an insider: its situation, stack and spend, priorities, decision-makers, and the derived reason it is in market.