Triggers mapped to what Cybersecurity sells.
Security and compliance, where timing is everything. The reason an account must act, with the deadline.
For cybersecurity, The Catalyst maps 80 atomic triggers to security offerings and derives why an account must act now.
Security spend follows pressure (an incident, an audit finding, a deadline) but generic intent cannot tell a genuine deadline from noise.
You work a static list and reach accounts with no live pressure, while the breached account three doors down talks to a competitor.
Hunt surfaces the account the moment the pressure is real: a disclosed breach, a CVE in their own product, a compliance clock, a CISO hire.
Timing is everything, and you are usually late.
You hear about the incident in the news cycle, after the budget has been pointed at whoever called first.
Hunt catches the 8-K disclosure or the audit finding as it lands, so you are the first conversation, with the deadline named.
You pitch capabilities instead of the specific exposure.
You lead with your platform breadth, the same as every vendor in the bake-off.
Intel pins the exposure (legacy AV still in use, no SAST behind AI coding tools) so you lead with their gap.
Security spend follows pressure: an incident, an audit finding, a compliance deadline, a CISO hire. These triggers are observable, but generic intent cannot tell a genuine deadline from background noise.
atomic triggers mapped to Cybersecurity offerings, and growing.
One reason, carried end to end.
Surface accounts under real security pressure now, with the deadline.
Open with the specific exposure to the security owner.
Brief on the gap, the deadline, and the angle.
Draft the remediation business case against the clock.
Track the deal as the compliance or contract deadline approaches.
What triggers does Zylabs track for cybersecurity?
How many triggers are mapped for cybersecurity?
For sellers who refuse to send generic.
We are onboarding sellers now. Tell us what you sell and we will show you who is in pain for it.